How to Use Social Media for Your Small Business Success

I’m really loving the growth of social media – especially the way it can serve as a watercooler and networking environment for those that work in The Anywhere Office.  One of the downsides of being virtual is losing the connections and social element of working in an office.

I have found Twitter to be a great way to connect with people and in many ways it’s even more powerful than the traditional water cooler as I have connected with people from all over the globe!

Being a work at home dad, entrepreneur, and small business owner it’s hard to find the time in my schedule to get out to networking events. This is another area where social media has really been amazing – I’m able to take a more asynchronous approach to finding and starting conversations with other liked minded people I meet.  I think the key, however, is to then take those conversations to the next step and schedule a real-time phone call, Skype chat, or in person meeting when possible.

Still haven’t taken the social media plunge?  I came across a recent article that helps you get up to speed on the big three:

Here’s a quick 101 on how to best leverage the top three social networking sites — Twitter, Facebook, and LinkedIn. via Twitter, Facebook or LinkedIn? Finding the Right Fit for Your Small Business | Small Business Matters.

If you haven’t explored any of these services yet I strongly urge you to do so!  You can connect with me on all three here – Twitter, LinkedIn, Facebook.

Twitter is by far my favorite – which is yours? Post your thoughts in the comments below.

It’s Strategies and Tools That Make Remote Team Collaboration Work

Although many people feel remote collaboration is all about technology – the truth is virtual team work is a human endeavor – it’s about people working with people. Sure the tech is important as it enables people to work together while apart – but the strategy behind which tools you choose and how you use them is easily just as critical.

As Jason and I often say it’s about “the right tools thoughtfully applied”. Yesterday I came across a great blog post by Isaac Gube (@IAMTHEGUBE) about the tools and strategies he and his brother put into place when they launched their latest venture DesignInstruct.com – a regularly updated web magazine for designers and digital artists where you can find and learn design tips and tricks. The Brothers Gube clearly share the same philosophy as the Brothers Montero:

Design Instruct is our first real venture together. It is the first time my brother and I sought to actually build something of our own (unless of course you count all the make-believe forts we built when we were kids).

There are many challenges associated with working with someone over a long distance. However, we found that there are solutions to those challenges, and so far, we’ve managed to make it work.

via How to Make Remote Team Collaboration Work.

I love the way the post breaks down the 5 main challenges they had and describes the solutions they came up with.  When technology was needed they used free or low cost tools that can be embraced by any small business owner, solo professional, or entrepreneur. Read more

Working From an Airport with The Anywhere Office

I have to admit that these days I don’t travel that often.  Having a 3 year old son makes me want to stay home a lot more than I used to – and being I work in The Anywhere Office I find I can often avoid unnecessary travel by wielding my mobile work technology to work from anywhere. However now and again an opportunity arises that I just can’t pass up.  Last week I was invited to be a panelist on a Bloomberg Businessweek Live Video Webcast all about video conferencing.

It was a great opportunity that I didn’t want to miss – so despite the fact that it meant flying out of town on my birthday – I went to the West Palm Beach Airport here in sunny Florida and flew to New York City.

The webcast was lots of fun and I got to spend some time with my good friend Marc and visit with his family as well – a splendid time was had by all!  I got to the airport very early because I hitched a ride in with my wife (who works close to the airport) and it got me thinking about being productive in an airport and why I love flying out of PBI.  Here is a short video I shot talking about working from an airport with The Anywhere Office:

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Join me Thursday – Bloomberg BusinessWeek Free Live Webcast on Video Conferencing

I’ve been invited by Bloomberg BusinessWeek to be a panelist on a free live video webcast this Thursday (June 10th) all about video conferencing -  I hope you can tune in! Here is the description:

Video Breaks Out of the Boardroom
Thursday, June 10 at
10am PT | 1pm ET | 6pm GMT

Video is changing how companies interact with employees, suppliers, partners and customers. It’s an important area for growth and an essential tool for global businesses.

Join us as we speak to executives and thought leaders in the video collaboration space about emerging technologies and how these tools offer so much promise for business.

• Build & sustain business relationships
• Broaden the scope of your markets
• Strengthen customer relations and loyalty

Our expert panel, moderated by Jim Ellis of Bloomberg Businessweek, includes Marc Beattie, co-founder, Managing Partner, and Co-Manager ofUnified Collaboration Practice at Wainhouse Research and a recognized expert on the collaboration services market and Phil Montero, CEO of Montero Consulting, Founder of YouCanWorkFromAnywhere.com, and the spearhead of the remote work movement for more than a decade.

Read more

Virtual Work Has Big Advantages for Solo-Professionals and Entrepreneurs

There is no shortage of stories about people being laid-off from corporate jobs and having to try and make it on their own.  Maybe you are one of them.  Well sometimes things that on the surface appear to be hardships turn out to be a blessing in disquise – it’s all a matter of time and perspective.  I was reading a great article today about two women who wound up starting their own PR firm in Detroit – Entrepreneurs find community, networking and refuge, not to mention free workspaces

They have embraced their mobility and found it has not only saved them lots of money but also provided many networking opportunities with other similar entrepreneurs and solo-professionals.

Now, Ferraro and Marsik Friess, partners in their newly minted public relations firm Volare, have no formal office and no equipment other than their laptops and smart phones. They network like crazy, bartering for a new business logo, say, and taking advantage of coffee shops, a tearoom and other public spaces for meetings instead of renting traditional real estate. They even used Ferraro’s Bluetooth-enabled SUV for their first conference call with a client.

Read more

Work Unchained: Free Webinar Replay, Whitepaper, and Blog Post

Work happens everywhere – virtual offices, client sites, home offices, coffee shops, airports, hotels, and any number of remote workplaces.  However, despite all the advantages of flexible work – most companies struggle when making this shift.

The biggest problem is that most organizations take an ad-hoc approach to workshifing, which has been thrust upon them. The business landscape began to change; they increasingly found themselves working across time and distance with team mates, remote offices, clients, vendors, and other outsourced professionals. And they mostly left individual employees, project teams, and offices to decide for themselves how best to conduct business. Virtual teamwork was not deliberate, and not undertaken with any real strategy.

If you’re in this boat – what are you to do? You can’t just stop the flow of business and start over with a brand new plan. But you also can’t just lumber forward and say to your people, ‘Work virtually better.’ What you CAN do is take a step back to get a perspective on your process and workflow in order to isolate and highlight areas for improvement and adjustment. One way to accomplish this is by conducting  my ICC Workflow Audit™ which helps you take a look at your needs for Information, Communication, and Collaboration in order to guide you in choosing and throughtfully apply the right technology and guidelines for your organization or team.

I recently partnered with Citrix Online to discuss this topic in a free webinar – Work Unchained: The Competitive Edge of the Anywhere Office®. We had a great turnout for the event and some interesting discussions.  If you missed it you can watch it on-demand.

For more information on how to implement the ICC Workflow Audit™, read my white paper or my guest post on their blog Workshifting.com

I’d love to hear your thoughts on how you or your organization have adopted to virtual teamwork.  Please post a comment below and share your stories and feedback!

Using Technology for a Lean, Green, Virtual Team

It’s no surprise that telecommuting, workshifting, or virtual work - whatever you choose to call it - not only makes smart business sense but can also help you run a more environmentally friendly business.

Whether you are a large corporation, small business, or solo professional there is a lot you can do to lighten your ecological footprint. When you reduce the need to travel and take advantage of technology to collaborate from anywhere you keep tons of carbon emissions from polluting the world.  A shift to printing less and using more digital documents saves untold numbers of trees.

By taking The Anywhere Office® approach you’ll save money, be more productive, and be more green. So this Earth Day make a commitment to make even a small adjustment to the way you work to do your part.

You can start by downloading The Anywhere Office Toolbox – our free eBook contains information and links to technology, services, and other resources we find of benefit to mobile workers, virtual teams and supporting virtual offices and distributed work.

You’ll find tools for gaining remote access to your documents or computer, holding web meetings and conferences, sending and receiving digital faxes, sending video email and holding video conferences, dealing with time-zones, and marketing your business online.

These are all free or affordable solutions with free trials – so there is no excuse!  Incorporate some of these tools today and make your business more green.

Unchain yourself from the office; work where and when you want.

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