How to Use Social Media for Your Small Business Success

I’m really loving the growth of social media – especially the way it can serve as a watercooler and networking environment for those that work in The Anywhere Office.  One of the downsides of being virtual is losing the connections and social element of working in an office.

I have found Twitter to be a great way to connect with people and in many ways it’s even more powerful than the traditional water cooler as I have connected with people from all over the globe!

Being a work at home dad, entrepreneur, and small business owner it’s hard to find the time in my schedule to get out to networking events. This is another area where social media has really been amazing – I’m able to take a more asynchronous approach to finding and starting conversations with other liked minded people I meet.  I think the key, however, is to then take those conversations to the next step and schedule a real-time phone call, Skype chat, or in person meeting when possible.

Still haven’t taken the social media plunge?  I came across a recent article that helps you get up to speed on the big three:

Here’s a quick 101 on how to best leverage the top three social networking sites — Twitter, Facebook, and LinkedIn. via Twitter, Facebook or LinkedIn? Finding the Right Fit for Your Small Business | Small Business Matters.

If you haven’t explored any of these services yet I strongly urge you to do so!  You can connect with me on all three here – Twitter, LinkedIn, Facebook.

Twitter is by far my favorite – which is yours? Post your thoughts in the comments below.

It’s Strategies and Tools That Make Remote Team Collaboration Work

Although many people feel remote collaboration is all about technology – the truth is virtual team work is a human endeavor – it’s about people working with people. Sure the tech is important as it enables people to work together while apart – but the strategy behind which tools you choose and how you use them is easily just as critical.

As Jason and I often say it’s about “the right tools thoughtfully applied”. Yesterday I came across a great blog post by Isaac Gube (@IAMTHEGUBE) about the tools and strategies he and his brother put into place when they launched their latest venture DesignInstruct.com – a regularly updated web magazine for designers and digital artists where you can find and learn design tips and tricks. The Brothers Gube clearly share the same philosophy as the Brothers Montero:

Design Instruct is our first real venture together. It is the first time my brother and I sought to actually build something of our own (unless of course you count all the make-believe forts we built when we were kids).

There are many challenges associated with working with someone over a long distance. However, we found that there are solutions to those challenges, and so far, we’ve managed to make it work.

via How to Make Remote Team Collaboration Work.

I love the way the post breaks down the 5 main challenges they had and describes the solutions they came up with.  When technology was needed they used free or low cost tools that can be embraced by any small business owner, solo professional, or entrepreneur. Read more

Virtual Work Has Big Advantages for Solo-Professionals and Entrepreneurs

There is no shortage of stories about people being laid-off from corporate jobs and having to try and make it on their own.  Maybe you are one of them.  Well sometimes things that on the surface appear to be hardships turn out to be a blessing in disquise – it’s all a matter of time and perspective.  I was reading a great article today about two women who wound up starting their own PR firm in Detroit – Entrepreneurs find community, networking and refuge, not to mention free workspaces

They have embraced their mobility and found it has not only saved them lots of money but also provided many networking opportunities with other similar entrepreneurs and solo-professionals.

Now, Ferraro and Marsik Friess, partners in their newly minted public relations firm Volare, have no formal office and no equipment other than their laptops and smart phones. They network like crazy, bartering for a new business logo, say, and taking advantage of coffee shops, a tearoom and other public spaces for meetings instead of renting traditional real estate. They even used Ferraro’s Bluetooth-enabled SUV for their first conference call with a client.

Read more

Using Technology for a Lean, Green, Virtual Team

It’s no surprise that telecommuting, workshifting, or virtual work - whatever you choose to call it - not only makes smart business sense but can also help you run a more environmentally friendly business.

Whether you are a large corporation, small business, or solo professional there is a lot you can do to lighten your ecological footprint. When you reduce the need to travel and take advantage of technology to collaborate from anywhere you keep tons of carbon emissions from polluting the world.  A shift to printing less and using more digital documents saves untold numbers of trees.

By taking The Anywhere Office® approach you’ll save money, be more productive, and be more green. So this Earth Day make a commitment to make even a small adjustment to the way you work to do your part.

You can start by downloading The Anywhere Office Toolbox – our free eBook contains information and links to technology, services, and other resources we find of benefit to mobile workers, virtual teams and supporting virtual offices and distributed work.

You’ll find tools for gaining remote access to your documents or computer, holding web meetings and conferences, sending and receiving digital faxes, sending video email and holding video conferences, dealing with time-zones, and marketing your business online.

These are all free or affordable solutions with free trials – so there is no excuse!  Incorporate some of these tools today and make your business more green.

Unchain yourself from the office; work where and when you want.

The Mystery of Multitasking: Productivity Tips for Busy Entrepreneurs

Today I’m psyched to share a guest video post by my friend and colleague Chris Ducker. I met Chris through Twitter and it was immediately obvious we shared a passion for working virtually and living a flexible lifestyle.

Chris is the CEO of the Live2Sell Group of Companies, a thriving Total Business Outsourcing corporation based in the Philippines where he lives.

Chris has developed systems and ideas to manage his time and make his business life easier and more productive. Watch this short video where he explains why multitasking actually makes you less productive and shares tips for staying focused and growing your business:

Read more

Work Outside Your Office – A shift in perspective

Yesterday was an absolutely beautiful day in sunny Florida so I decided to work from the back patio rather than my home office as I usually do.  It got me to thinking about how this is another example of what Jason and I are always talking about with regards to changing your workstyle – small adjustments that lead to big results.  I recorded this short video to talk about it and encourage you to work from somewhere other than your usual workplace.

Please excuse the shaky camera work – I was holding the Flip camera instead of using a tripod as I wanted to be able to show you some of the surroundings.  I’m still learning how to hold it steady when shooting myself (either that or maybe I should have had a little less coffee!)

So what is your favorite alternative place to work? Post a comment below and let us know!

Podcast: Play in new window | Download (10.1MB)

E-learning, cloud computing, distributed work, and telecommuting (Techwatch Radio interview)

I had the pleasure of joining my friends Sam Bushman and Jay Harrison, the hosts of Techwatch Radio, last Saturday on their weekly tech talk show.  I’ve been a fairly regular guest on their show over the last 5 years and always enjoy the discussions we have. What I love about their show is that, much like this blog,  they take a practical approach to technology and living a digital lifestyle.

The program consists of fast-paced news, callers, guests, and features such as the website of the week and the do’s and dont’s of tech. Sam and Jay focus on balancing technology in your life and letting hi-tech serve you, not own you! Their fun, casual way of simplifying complex issues will help the average person get up-to-speed on the tricks and tools for the times we live in.

Last week I joined them for the second half of the show and we discussed elearning, managing remote workers, the growth of telecommuting, why I’m drinking the Apple Kool-Aid (and switching to a Mac soon), cloud computing, and the shifts involved with successful distributed work. You can listen using the player below and I invite you to comment on this post and share your thoughts on these topics and our discussion.

Techwatch Radio can be heard Saturday mornings from 10-11am ET.  You can listen live from anywhere online or download past shows from their RSS feed.  I subscribe to their podcast and listen on my iPod Touch so I don’t miss a thing!

Podcast: Play in new window | Download (Duration: 19:36 — 3.4MB)

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