How to Use Social Media for Your Small Business Success

I’m really loving the growth of social media – especially the way it can serve as a watercooler and networking environment for those that work in The Anywhere Office.  One of the downsides of being virtual is losing the connections and social element of working in an office.

I have found Twitter to be a great way to connect with people and in many ways it’s even more powerful than the traditional water cooler as I have connected with people from all over the globe!

Being a work at home dad, entrepreneur, and small business owner it’s hard to find the time in my schedule to get out to networking events. This is another area where social media has really been amazing – I’m able to take a more asynchronous approach to finding and starting conversations with other liked minded people I meet.  I think the key, however, is to then take those conversations to the next step and schedule a real-time phone call, Skype chat, or in person meeting when possible.

Still haven’t taken the social media plunge?  I came across a recent article that helps you get up to speed on the big three:

Here’s a quick 101 on how to best leverage the top three social networking sites — Twitter, Facebook, and LinkedIn. via Twitter, Facebook or LinkedIn? Finding the Right Fit for Your Small Business | Small Business Matters.

If you haven’t explored any of these services yet I strongly urge you to do so!  You can connect with me on all three here – Twitter, LinkedIn, Facebook.

Twitter is by far my favorite – which is yours? Post your thoughts in the comments below.

It’s Strategies and Tools That Make Remote Team Collaboration Work

Although many people feel remote collaboration is all about technology – the truth is virtual team work is a human endeavor – it’s about people working with people. Sure the tech is important as it enables people to work together while apart – but the strategy behind which tools you choose and how you use them is easily just as critical.

As Jason and I often say it’s about “the right tools thoughtfully applied”. Yesterday I came across a great blog post by Isaac Gube (@IAMTHEGUBE) about the tools and strategies he and his brother put into place when they launched their latest venture DesignInstruct.com – a regularly updated web magazine for designers and digital artists where you can find and learn design tips and tricks. The Brothers Gube clearly share the same philosophy as the Brothers Montero:

Design Instruct is our first real venture together. It is the first time my brother and I sought to actually build something of our own (unless of course you count all the make-believe forts we built when we were kids).

There are many challenges associated with working with someone over a long distance. However, we found that there are solutions to those challenges, and so far, we’ve managed to make it work.

via How to Make Remote Team Collaboration Work.

I love the way the post breaks down the 5 main challenges they had and describes the solutions they came up with.  When technology was needed they used free or low cost tools that can be embraced by any small business owner, solo professional, or entrepreneur. Read more

Managers Need to Learn to Embrace Flexible Work

In consulting with companies off all different sizes in a variety of industries I’ve found one of the biggest challenges they need to overcome in order to embrace flexible work is management resistance.

Despite the long list of benefits to virtual work or telecommuting many managers are simply uncomfortable with the thought of managing remote employees.  That’s why a recent article by Fast Company really caught my eye. It describes 3 recent scenarios where managers didn’t want to provide workplace flexibility and the unfortunate results:

Managers, sticking your fingers in your ears, closing your eyes and saying “La, la, la, la” when a valuable, competent current or prospective employee presents a plan for flexibility doesn’t make it go away.

via Dont Let “Flexibility Just Doesnt Work for Me”=”I Dont Care If You Leave”…Because It Will | Fast Company.

The article shares some excellent suggestion for what managers can do when approached by employees proposing a flexible work agreement and also what employees can do if a managers shrugs off the request with the “that doesn’t work for me” rebuttal. Read more

Virtual Work Has Big Advantages for Solo-Professionals and Entrepreneurs

There is no shortage of stories about people being laid-off from corporate jobs and having to try and make it on their own.  Maybe you are one of them.  Well sometimes things that on the surface appear to be hardships turn out to be a blessing in disquise – it’s all a matter of time and perspective.  I was reading a great article today about two women who wound up starting their own PR firm in Detroit – Entrepreneurs find community, networking and refuge, not to mention free workspaces

They have embraced their mobility and found it has not only saved them lots of money but also provided many networking opportunities with other similar entrepreneurs and solo-professionals.

Now, Ferraro and Marsik Friess, partners in their newly minted public relations firm Volare, have no formal office and no equipment other than their laptops and smart phones. They network like crazy, bartering for a new business logo, say, and taking advantage of coffee shops, a tearoom and other public spaces for meetings instead of renting traditional real estate. They even used Ferraro’s Bluetooth-enabled SUV for their first conference call with a client.

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Spend A Lot of Time Under Your Desk?

This picture from observando is the kind of problem solving and creative thinking I can get behind. A smarter way to work or the solution to your problem is not always a new or expensive piece of technology. Look to the things that are already around you…

Using Technology for a Lean, Green, Virtual Team

It’s no surprise that telecommuting, workshifting, or virtual work - whatever you choose to call it - not only makes smart business sense but can also help you run a more environmentally friendly business.

Whether you are a large corporation, small business, or solo professional there is a lot you can do to lighten your ecological footprint. When you reduce the need to travel and take advantage of technology to collaborate from anywhere you keep tons of carbon emissions from polluting the world.  A shift to printing less and using more digital documents saves untold numbers of trees.

By taking The Anywhere Office® approach you’ll save money, be more productive, and be more green. So this Earth Day make a commitment to make even a small adjustment to the way you work to do your part.

You can start by downloading The Anywhere Office Toolbox – our free eBook contains information and links to technology, services, and other resources we find of benefit to mobile workers, virtual teams and supporting virtual offices and distributed work.

You’ll find tools for gaining remote access to your documents or computer, holding web meetings and conferences, sending and receiving digital faxes, sending video email and holding video conferences, dealing with time-zones, and marketing your business online.

These are all free or affordable solutions with free trials – so there is no excuse!  Incorporate some of these tools today and make your business more green.

Unchain yourself from the office; work where and when you want.

Telecommuting in the 21st Century: How to Implement or Improve Virtual Teams and Flexible Work in Your Organization (Part 13: Q&A)

Welcome to Part 13 – the final part of our 13 part audio series on Flexible Work and Telecommuting -  Telecommuting in the 21st Century: How to Implement or Improve Virtual Teams and Flexible Work in Your Organization“.

Today, in part 13 (the final part) of our telework podcast series our panel of experts answer any remaining questions from those who attended the teleseminar on how to start an effective telework program.

So listen in to Part 13: Q&A

Armed with the ideas, tips, and best practices we shared over the 13 sessions you can develop a telework plan that will dynamically change where and how you and your people work. We wish you the utmost success in embracing telework in your organization and enjoying all the benefits it has to offer!

Podcast: Play in new window | Download (Duration: 14:19 — 13.1MB)

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